The Meaning Behind the Name

“JAY” (Heart) + “ASOM” (Peaceful Learning Place)

Jayasom is more than a name — it is an intention. Drawn from ancient roots, Jay means heart, and Asom means a place of peaceful healing. We created Jayasom as more than a retreat; it is a living philosophy. A place where you are invited to slow down, turn inward, and remember the version of yourself that exists beyond the noise of everyday life.

Vision and Ethos

Human Warmth

Our team leads not from protocol, but from genuine presence. Every interaction — from your first consultation to your final morning — is an act of sincere, unhurried care.

Founder's Philosophy

The Hearts Behind Jayasom

Jayasom was shaped by a team of visionaries who share one deep conviction: that the world needs more places of genuine, unhurried healing. Each leader brings a different discipline — but the same soul.

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Karen Campbell

Chief Executive Officer

“True luxury is not in the thread count or the menu — it is in the quality of attention a place brings to the person standing before it. At Jayasom, that attention is everything.”
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Sascha Hemmann

Director

“Excellence lives in the details most people never see — but always feel. My work is to ensure that Jayasom's care is consistent, seamless, and quietly extraordinary at every turn.”
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Layla Al Rashid

Chief Wellness Officer

“Excellence lives in the details most people never see — but always feel. My work is to ensure that Jayasom's care is consistent, seamless, and quietly extraordinary at every turn.”
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Layla Al Rashid

Chief Wellness Officer

“Wellness is not a destination — it is the quality of attention we bring to every breath, every meal, every connection forged under open skies.”
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Marco Bellini

Head of Design

“Every space at Jayasom speaks before you enter — through proportion, light, and the quiet hospitality written into the walls themselves.”
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Amara Osei

Cultural Director

“Culture is not backdrop — it is the living thread that weaves meaning into every programme, ritual, and shared moment across our retreats.”
Sustainability & Community Commitment

Rooted in the Earth. Committed to Its Future. 

Jayasom exists within one of the world's most ecologically precious landscapes. The Red Sea coastline at AMAALA hosts extraordinary coral reefs, ancient desert ecosystems, and marine life found nowhere else on Earth. We hold this privilege with deep reverence — and deep responsibility.

Our commitments include zero single-use plastics across all operations, farm-to-table nutrition sourced from regional organic producers, active partnerships with AMAALA's coral reef conservation programme, and a community employment pledge ensuring over 60% of our team are drawn from local Saudi communities.

We also run a guest carbon offset programme, ensuring that every journey to Jayasom contributes to the preservation of the world you've come here to reconnect with.

 

Learn More