Seventeen years across luxury hospitality and lifestyle have shaped how Carol El Hadi approaches brand. Her career stretches from the United States to the Middle East, partnering with leading brands prior employer on integrated marketing and communications work that strengthens positioning and brand presence.

Brand, marketing, and PR functions across the international sector are her territory; Carol holds them with clarity and disciplined execution. Pre-opening strategy, brand positioning, digital transformation, and multi-channel campaigns sit in her core remit, delivering commercial results while building long-term brand equity.

At Jayasom Wellness Resort AMAALA, the role spans marketing, PR, and communications, shaping a cohesive brand narrative so every touchpoint reflects the destination's positioning. Fluent in English, Arabic, and Turkish, Carol brings a culturally attuned international perspective to brands that resonate across markets.