Karen Campbell has long believed that wellbeing is not a luxury, but a birthright. Raised in New Zealand in a family where healthy living was instinctive and intuitive, and growing fruits and vegetables, tending to sheep and bees, preserving and conserving, and recycling was part of daily life. These early experiences shaped a lifelong reverence for nature, balance, and conscious living.

Karen co-founded Jayasom in 2014, envisioning sanctuaries where ancient healing traditions and modern science come together to guide deeply personalised wellbeing. AMAALA is its flagship destination, a new benchmark for integrative wellbeing rooted in nature, guided by purpose, and committed to sustainability.

Karen brings decades of senior leadership in finance and trade across Thailand, including roles in banking and diplomacy, to the work of building Jayasom. Her academic foundation bridges biology and strategy. The endurance she discovered in Thailand, first as a marathon runner and now exploring triathlons, sits beneath the way she leads.